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PRGN Appoints Natacha Clarac EMEA Regional Vice President

The Public Relations Global Network (PRGN) announced the appointment of Natacha Clarac, general director of Athenora Consulting in Brussels, Belgium, as its new Regional Vice President for the Europe, Middle East and Africa (EMEA) region. Natacha will replace Sara Pearson, Founder and Chairman of integrated communications agency Spider in London, UK, who previously served in the position. PRGN is one of the largest global networks of independent public relations and communications agencies. The appointment was made by the PRGN Executive Committee at the network’s Asia Summit Conference and Fall Meeting in Singapore, where Joanne Chan was also appointed Regional Vice President for Asia-Pacific and member agencies decided to expand the network’s presence with addition of a new member agency from New Zealand.

“Natacha Clarac is a powerhouse in public affairs, communications and consulting in Brussels and throughout Europe,” said PRGN President David Fuscus, who is President and CEO of Xenophon Strategies, Inc. in Washington, D.C. “She and Athenora Consulting are long standing members of the Public Relations Global Network, and we are fortunate to have her as our new Regional Vice President for Europe, the Middle East and Africa.”

A French native, Natacha Clarac is general director of Brussels-based independent public affairs consultancy Athenora Consulting, which counsels leading European companies on impacts of new policies developed by European Union institutions. Founded in 2003, Athenora Consulting works with companies mostly in the fields of banking, insurance and financial services, energy and utilities, tech and digital, healthcare, transport, environment and trade. The firm calls transparency, professionalism, and a strong ethical vision as its core values and its motto is “sustainable lobbying with positive impacts”. A member of PRGN since 2007, Athenora builds strategies that help clients participate in the EU decision-making process at all levels, with solid content.

“Since the beginning of our PRGN adventure, I have met bright peers across the world and experienced continuous growth of the network, while keeping its original spirit of sharing, learning and creating value,” said Natacha Clarac. “I am extremely excited and honored to promote the EMEA region. I will work with passion and commitment to generate new business perspectives and strengthen our ties, despite our wide diversity that I consider as a source of incredible human wealth.”

In her new role as RVP for EMEA, Natacha will work with PRGN member agencies operating in Europe, Middle East and Africa to enhance communication, improve coordination and drive momentum on the regional level. She will assist in public relations thought leadership, global business development, and member engagement and recruitment to benefit member agencies and PRGN’s clients around the world.

A European at heart and a lobbyist in Brussels for nearly 20 years, Natacha says she chose to be a lobbyist to engage in the construction of a common space that goes beyond national realities and offers solutions of general interest. Committed to promoting ethical and professional lobbying to build a better society thanks to mutual dialogues, Natacha enjoys designing and implementing smart lobbying strategies to achieve objectives and overcome challenges.

Graduated from Sciences Po Aix and the Institute of European Studies in Brussels, Natacha also obtained an MBA from the IAE of Aix-en-Provence in France. She gives lectures on European lobbying at various prestigious colleges and universities in France.

Who is PRGN?
PRGN is one of the largest public relations networks in the world and brings together more than 50 independent firms and more than 800 communication professionals from six continents.
PRGN members are independent, locally owned public relations and communications firms that share expertise and resources while providing global communication strategies for clients worldwide.