{"id":1682,"date":"2023-04-12T11:34:02","date_gmt":"2023-04-12T11:34:02","guid":{"rendered":"https:\/\/freecomm.ro\/?p=1682"},"modified":"2023-07-13T15:15:43","modified_gmt":"2023-07-13T15:15:43","slug":"is-bereal-an-app-for-brands","status":"publish","type":"post","link":"https:\/\/freecomm.ro\/en\/is-bereal-an-app-for-brands\/","title":{"rendered":"Is BeReal an app for brands?"},"content":{"rendered":"\n<p>The BeReal app was released in January 2020, and was created by Alexis Barreyat and Kevin Perreau, but for the first 2 years it hasn\u2019t seen much success. The BeReal app saw major growth in popularity just last summer, becoming the number one app in Apple\u2019s App Store.<\/p>\n\n\n\n<p><strong>What is it and how does it work?<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>BeReal defines itself by being \u201cthe simplest photo sharing app\u201d.<\/li>\n\n\n\n<li>The principle of operation is as follows: once a day, at a time randomly chosen by the app, you are invited to take a photo, which will use both cameras of the phone.<\/li>\n\n\n\n<li>The idea of the app is to share an authentic moment from your life, something which you have not manipulated or edited for it to look its best, and when the invitation to take a \u201cBeReal\u201d pops up, you have two minutes to take the photo.<\/li>\n\n\n\n<li>In addition, the app does not have filters. The photos can also be posted later, but your friends will see how many minutes you were late after the invitation came.<\/li>\n\n\n\n<li>To react to someone\u2019s post, you can\u2019t just press a button. It is necessary to take a selfie of your face in a circle-shaped frame within the app.<\/li>\n\n\n\n<li>These are called \u201crealmojis\u201d, where instead of commenting with an emoji on someone\u2019s post, your facial expression becomes an emoji itself.<\/li>\n<\/ul>\n\n\n\n<p><strong><br>How can brands use BeReal?<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>BeReal does not offer much in terms of functionality.<\/li>\n\n\n\n<li>There are no sophisticated functions to enhance your posts, you cannot collaborate with other users to publish sponsored posts and you cannot create visuals with an outstanding design.<\/li>\n\n\n\n<li>The only assets you have for creating posts are your front and rear camera of your device.<\/li>\n<\/ul>\n\n\n\n<p><strong>So, what is the solution?<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>If brands wish to add BeReal to their social media marketing mix, they must make sure they align with the platform\u2019s concept.<\/li>\n\n\n\n<li>Brands must be ready to be authentic, with no filters.<\/li>\n\n\n\n<li>They have to be more creative and use the power of storytelling to differentiate themselves from the crowd and draw attention to the BeReal public.<\/li>\n<\/ul>\n\n\n\n<p>Only then will they have the chance to take advantage of the platform and build a strong community of supporters of the brand around them. Some brands have already understood that BeReal will have to accept advertisers, but not necessarily advertising, and their marketing results have been impressive on BeReal.<\/p>\n\n\n\n<p>We have compiled a list of 3 brands \u2013 big and small \u2013 which are present on the new social media app. Let\u2019s take a look at what they have posted so far and find out how brands can use BeReal for marketing purposes.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Chipotle<\/strong><\/li>\n<\/ul>\n\n\n\n<p>With the help of the \u201cFor Real\u201d campaign, which Chipotle launched in spring 2022, this Mexican fast-food brand became one of the pioneers for BeReal marketing. With this BeReal, Chipotle created the feeling of a tight-knit community \u2013 only those who befriended Chipotle on the new social networking platform received a delicious offer.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img fetchpriority=\"high\" decoding=\"async\" width=\"567\" height=\"850\" src=\"https:\/\/freecomm.ro\/wp-content\/uploads\/2023\/04\/1.jpg\" alt=\"\" class=\"wp-image-1596\" srcset=\"https:\/\/freecomm.ro\/wp-content\/uploads\/2023\/04\/1.jpg 567w, https:\/\/freecomm.ro\/wp-content\/uploads\/2023\/04\/1-200x300.jpg 200w\" sizes=\"(max-width: 567px) 100vw, 567px\" \/><\/figure>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Kiehl\u2019s<\/strong><\/li>\n<\/ul>\n\n\n\n<p>Kiehl\u2019s also took advantage of BeReal marketing and created a corporate account on the platform.<\/p>\n\n\n\n<p>However, the difference between Chipotle and Kiehl\u2019s lies in the fact that the latter uses BeReal to show the behind the scenes of the brand.<\/p>\n\n\n\n<p>This is evident from both its profile picture for its BeReal account, this brand chose a picture of Kiehl\u2019s staff with their mascot, Mr. Bones-, and from their daily posts.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"751\" height=\"682\" src=\"https:\/\/freecomm.ro\/wp-content\/uploads\/2023\/04\/3.jpg\" alt=\"\" class=\"wp-image-1600\" srcset=\"https:\/\/freecomm.ro\/wp-content\/uploads\/2023\/04\/3.jpg 751w, https:\/\/freecomm.ro\/wp-content\/uploads\/2023\/04\/3-300x272.jpg 300w\" sizes=\"(max-width: 751px) 100vw, 751px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"739\" height=\"744\" src=\"https:\/\/freecomm.ro\/wp-content\/uploads\/2023\/04\/2.jpg\" alt=\"\" class=\"wp-image-1598\" srcset=\"https:\/\/freecomm.ro\/wp-content\/uploads\/2023\/04\/2.jpg 739w, https:\/\/freecomm.ro\/wp-content\/uploads\/2023\/04\/2-298x300.jpg 298w, https:\/\/freecomm.ro\/wp-content\/uploads\/2023\/04\/2-150x150.jpg 150w\" sizes=\"(max-width: 739px) 100vw, 739px\" \/><\/figure>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Rare Beauty<\/strong><\/li>\n<\/ul>\n\n\n\n<p>Selena Gomez\u2019s cosmetics brand, Rare Beauty, is one of the most popular brand accounts on BeReal. In reality, it is so popular that despite its creation during the summer of last year, the brand has exceeded the friends limit on BeReal, therefore the platform does not allow any more friend requests to Rare Beauty.<\/p>\n\n\n\n<p>Rare Beauty leans towards a more humorous approach to its content sharing, with its post acting as an extension to the brand\u2019s TikTok content, which focuses on its products with googly eyes glued on them.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"579\" height=\"812\" src=\"https:\/\/freecomm.ro\/wp-content\/uploads\/2023\/04\/5.jpg\" alt=\"\" class=\"wp-image-1602\" srcset=\"https:\/\/freecomm.ro\/wp-content\/uploads\/2023\/04\/5.jpg 579w, https:\/\/freecomm.ro\/wp-content\/uploads\/2023\/04\/5-214x300.jpg 214w\" sizes=\"(max-width: 579px) 100vw, 579px\" \/><\/figure>\n\n\n\n<p><strong>What can brands learn from BeReal?<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>To share authentic posts. The BeReal public appreciates originality, authenticity, and integrity. The posts are not centered around who has the best content, but rather on the fact that you contributed, even if it is a simple daily activity.<\/li>\n\n\n\n<li>To think in an integrating manner. The BeReal public seeks inclusion and wants that to be represented in the content they consume. Remember this, if possible, when taking \u201cbehind the scenes\u201d photos.<\/li>\n\n\n\n<li>To not make an obsession for production. Simple is better than flawless in the BeReal world; in other words, blurry photos are not a problem. Perfection is not expected and not even preferred.<\/li>\n\n\n\n<li>To establish a member of the team (or a team) to be dedicated BeReal representatives and ensure that the ones who are part of the team understand the nature of random synchronization of the app. Social media managers should be reconciled with BeReal\u2019s \u201con-call\u201d nature. Moreover, they will need the freedom to post in real time without going through an intricate approval process.<\/li>\n<\/ul>\n\n\n\n<p><strong>The BeReal public<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"746\" height=\"667\" src=\"https:\/\/freecomm.ro\/wp-content\/uploads\/2023\/04\/4.jpg\" alt=\"\" class=\"wp-image-1604\" srcset=\"https:\/\/freecomm.ro\/wp-content\/uploads\/2023\/04\/4.jpg 746w, https:\/\/freecomm.ro\/wp-content\/uploads\/2023\/04\/4-300x268.jpg 300w\" sizes=\"(max-width: 746px) 100vw, 746px\" \/><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>The BeReal app was released in January 2020, and was created by Alexis Barreyat and Kevin Perreau, but for the first 2 years it hasn\u2019t seen much success. The BeReal app saw major growth in popularity just last summer, becoming the number one app in Apple\u2019s App Store. What is it and how does it [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":1606,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[14],"tags":[],"class_list":["post-1682","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Is BeReal an app for brands? - Free Comm<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/freecomm.ro\/en\/is-bereal-an-app-for-brands\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Is BeReal an app for brands? - Free Comm\" \/>\n<meta property=\"og:description\" content=\"The BeReal app was released in January 2020, and was created by Alexis Barreyat and Kevin Perreau, but for the first 2 years it hasn\u2019t seen much success. The BeReal app saw major growth in popularity just last summer, becoming the number one app in Apple\u2019s App Store. What is it and how does it [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/freecomm.ro\/en\/is-bereal-an-app-for-brands\/\" \/>\n<meta property=\"og:site_name\" content=\"Free Comm\" \/>\n<meta property=\"article:published_time\" content=\"2023-04-12T11:34:02+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-07-13T15:15:43+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/freecomm.ro\/wp-content\/uploads\/2023\/04\/shutterstock_2222688811-scaled.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1707\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Amzar Daniel\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Amzar Daniel\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"6 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/freecomm.ro\/en\/is-bereal-an-app-for-brands\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/freecomm.ro\/en\/is-bereal-an-app-for-brands\/\"},\"author\":{\"name\":\"Amzar Daniel\",\"@id\":\"https:\/\/freecomm.ro\/#\/schema\/person\/31735f60c7cc83445998f127f9222de3\"},\"headline\":\"Is BeReal an app for brands?\",\"datePublished\":\"2023-04-12T11:34:02+00:00\",\"dateModified\":\"2023-07-13T15:15:43+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/freecomm.ro\/en\/is-bereal-an-app-for-brands\/\"},\"wordCount\":844,\"publisher\":{\"@id\":\"https:\/\/freecomm.ro\/#organization\"},\"image\":{\"@id\":\"https:\/\/freecomm.ro\/en\/is-bereal-an-app-for-brands\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/freecomm.ro\/wp-content\/uploads\/2023\/04\/shutterstock_2222688811-scaled.jpg\",\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/freecomm.ro\/en\/is-bereal-an-app-for-brands\/\",\"url\":\"https:\/\/freecomm.ro\/en\/is-bereal-an-app-for-brands\/\",\"name\":\"Is BeReal an app for brands? 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