“You are what you share” – C.W. Leadbeater
Digital communication is important in defining a correct strategy based on its content, which should aggregate in a coherent manner all the vectors – sites, social media, blogs, newsroom and, last but not least, the public. The digital environment has double valence, where saying has the same value as listening. There are different ways of approach when building the image and reputation for the online environment, we believe that success lies on content value. This value is obtained by combining the characteristics of the brand or company with the voice of the public.