“Healthy from head to toe” with DONA

In august, we released alongside the network of pharmacies DONA the program “Healthy from head to toe”, held for the first time in Ploiesti, for a period of 2 months. The campaign is an invitation for locals to test their health conditon and to learn valuable medical information from seven major therapeutic areas: cardiovascular, digestive system, muscular system and skeletal system and rheumatology, dermatology (seasonal diseases), ophthalmology, blood tests and diabetes (blood glucose measurement). During the campaign, locals have access to a range of free medical consultations provided by the project partners, Gral Medical specialists. The campaign also proposes a mechanism for accumulating points based on purchases with the fidelity card of DONA pharmacies. Thus, DONA patients can win 855 healthy prizes for the whole family – from rain umbrellas to blankets, garden sets, pedometer, shopping trolley, electronic scales and watches which can monitor the heartbeat. Detailed regulation of the campaign is available on www.farmaciiledona.ro. Free Communication deals with the whole campaign, from creative concept, strategy and BTL implementation, graphics and communication project (PR in local press, drop mail and OOH). In other words, a large deployment of forces, with an early very good feedback from DONA patients from Ploiesti. Thanks DONA for the opportunity and partnership! DONA is one of the largest networks of pharmacies, with Romanian capital, having an experience of over 20 years on the local market and monthly serving over 1 million patients from all over the country. The company has over 1,500 employees and include more than 230 pharmacies.